Sony fans remember this quote “The next gen doesn’t start until we say it does”, well boys and girls they mean business this time… unless you’ve been living under a rock, you should already know that the PlayStation 4 has been announced and its KICK ASS!!!! But the big question around the biz is how much and when, well LOT has your answer….

Jump inside to watch Sony’s Press Conference, LIVE from E3.

The Wall Street Journal is reporting that sources close to Sony say the company did consider making the PlayStation 4 a download-only console, but ultimately decided against it due to Internet connections being “too inconsistent around the world”.

At a Northwest Entrepreneur Network event in Seattle, former president of Microsoft’s Entertainment & Devices Division, Robbie Bach, spoke about the success of the Xbox business, and how Microsoft capitalized on mistakes made by competitor Sony with the PlayStation 3.

That big announcement Sony was teasing the other day — one many thought to be regarding a new God of War game — turns out to be, a new God of War game, as revealed by web retailer Amazon. The best part is, it’s coming to PlayStation 3. UPDATE: Sony has confirmed God of War: Ascension is a prequel.

Early yesterday, Sony published a teaser image on their Facebook page. The image asks the question “Will vengeance bring redemption?” — which sounds an awful lot like a line from God of War…

According to a recent report, the PlayStation 4′s real name is Orbis, will use technology built by AMD, support resolutions of 4096×2160, and not play used games. Read all about it inside.

Last week, the team over at Microsoft lost one their most creative minds when Peter Molyneux announced he would be leaving the company to head new studio 22 Cans. Today, Microsoft revealed his replacement — former Sony executive and investment guru Phil Harrison.

If you think the PlayStation Vita had a rough launch think again…

Sony has announced today that on Tuesday, February 28th, they will be giving away the multiplayer portion of Killzone 3 for FREE. Jump inside for the details…

According to a recent report from Forbes, Sony is working on a yet to be announced gaming console. Former AMD employees say the processor designer may play a key role in the new system…

A new patent filed by PlayStation Eye creator Dr Richard Marks suggests Sony is looking into Kinect like technology…

United States-based financial services company Standard & Poor’s have downgraded Sony’s Financial Rating from A- to BBB+. What does all this mean?

Let all the next-gen rumors be put to rest…well, at least for a little while. In a recent interview, a Sony executive suggested that the company is in no hurry to announce the next PlayStation — stating the company will “probably be the last to announce something” in terms of next-gen…

If you happened to visit the Internet this week, you may have noticed that on Wednesday, January 18th, a few of your favorite Websites organized a simultaneous blackout, urging their users to contact their representatives regarding the controversial SOPA and PIPA Acts. Well, the blackout worked, and both acts have been placed on hold indefinitely…