In a recent interview with MCV [via VG247], Microsoft global marketing director, Steve Beinner spoke about the Halo brand, and just how huge it is.

“Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty. But if you look at platform exclusives, nothing is bigger than Halo.”

So just how important is Halo as a ‘platform exclusive’? Give us your thoughts below. Halo 4 releases this Holiday, exclusively on the Xbox 360.

Source: VG247

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